[CMN Reporter Lee Jung-ah] Dongbang B&H (co-presidents Kim Tae-hee and Lee Sang-up) recently launched PB baby detergent at Lotte Mart, attracting attention as a model of win-win cooperation between large and small companies. <br> <br>Founded in 1986, Dongbang Industries has grown by adhering to a quality-first management policy. The company changed its name in 2017 and was selected as a PB product partner of Lotte Mart, a large domestic distribution network, and delivered baby laundry detergent and softener containing Lorotete coconut to Lotte Mart on January 17 this year. Dongbang B&H is also planning to export through specialized companies. <br> <br>Hye-soon Shin, MD of Lotte Mart's Baby & Kids Team, said, "When we were planning a 'safe quality plant-derived detergent' that meets the needs of parents who are consumers of baby products, we were looking for a company with high technology and safe quality, and we noticed Dongbang B&H." <br> <br>Lee Sang-up explained, "With the quality system that we have been maintaining by acquiring LOHAS certification in 2017 and cosmetics CGMP certification in early 2018, and the confidence that we have produced more than 10 brands of natural-derived detergents through ODM method with our own R&D technology, we decided to propose PB development to Lotte Mart this time." <br> <br>After conducting market research at 10 Lotte Mart stores, Dongbang B&H created a product development plan and selling points based on the strategy that it can increase quality and factory utilization rate if it delivers a baby detergent with 10 prescription-free + cost-effectiveness that meets the eyes of consumers as a PB, and proposed it to the Lotte Mart Baby & Kids team, and finally introduced the product to consumers in mid-January through several meetings and presentations based on the manufacturer's technology and the product concept and development direction of Lotte Mart MD. <br> <br>LOTTE Coconut Baby Detergent is a safe detergent that can be used by the whole family, from babies with delicate skin to adults, using EWG Grade 1 cocoglucoside naturally derived ingredients set by SkinDeep, an NGO that reviews cosmetic ingredients in the United States, as the main ingredient, and coconut with a mild fragrance. <br> <br>"We will continue to develop safe PB products that satisfy the hearts of mothers, from ingredients that consumers can trust and rely on to differentiated products, products that are affordable and of excellent quality," said Seo Han-joo, senior team leader of Lotte Mart's Baby & Kids Team, who planned the product together. <br> <br>Meanwhile, Dongbang B&H said that with the active support of the Hwaseong City Business and Trade Team, CEO Lee Sang-up visited about 100 export conferences in China, CIS countries, India, the Middle East, and Africa for about 10 days, and as a result, the company has secured a bridgehead in overseas markets by exporting 200,000 beauty soaps to Uzbekistan and Kenya and launching baby laundry soap and baby detergent in China in February.