In 2017, Dongbang B&H, which has been recognized in the industry for its unwavering quality attention by digging only one well called "soap" for 30 years, hired a professional manager, Mr. Lee Sang-up. <It was a new challenge for future strategies such as strengthening R&D and quality competitiveness, diversifying products, and overseas marketing. <After taking the first step to take a second leap forward, we met with Mr. Lee on February 2 to hear his vision for Dongbang B&H, which is growing with various management innovation activities like never before.